Skip to Content
Change lives. Change organizations. Change the world.

Center for
Social Innovation

Center for Social Innovation

Solutions for Extreme Need

Speaker(s): 
Doug Dietz, Principal Designer for Global Design, GE Healthcare; Lead Designer for Adventure Series
Published: June 28, 2011

Doug Dietz had been designing MRI and CT machines for more than 20 years at GE when he came to the Stanford d.school's executive education program. He returned home and got to work on an extreme need: taking the fear out of the MRI and CT scan experience for children. The solution he created was GE's Adventure Series, an innovative hospital program that makes getting scanned an exciting enterprise rather than a terrifying ordeal.

Corner