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Change lives. Change organizations. Change the world.
Doug Dietz had been designing MRI and CT machines for more than 20 years at GE when he came to the Stanford d.school's executive education program. He returned home and got to work on an extreme need: taking the fear out of the MRI and CT scan experience for children. The solution he created was GE's Adventure Series, an innovative hospital program that makes getting scanned an exciting enterprise rather than a terrifying ordeal.