Von Gugelberg Memorial Lecture on the Environment: Center for Social Innovation (CSI)

Von Gugelberg Memorial Lecture on the Environment


	McNutt Describes How Cowboys, Engineers, and Scientists Plugged the BP Oil Leak When oil began gushing into the Gulf of Mexico last year, scientists, engineers, and operations workers all had different ideas about what to do. The biggest lesson may have been getting these different groups to work together, Marcia McNutt of the USGS told a Stanford Graduate School of Business audience. Resource: News Article
	The Real Cost of Water We Use California is quickly reaching the point where each unit of water used to raise crops costs more in ecological damage than it provides benefits of crops, said Peter Gleick, president of the Pacific Institute, during the Stanford Graduate School of Business' annual environmental lecture. Resource: News Article
	Green Tech Must First Make Economic Sense, Says Vinod Khosla Zero emission buildings and hybrid vehicles have broad appeal, but any climate change solution must first make economic sense in order to truly be effective, venture capitalist Vinod Khosla, MBA ’80, told a business school audience during the 2008 von Gugelberg Memorial Lecture. Resource: News Article
	Social Responsibility Is Now a Business Imperative Social responsibility is now a business imperative, says Carter Roberts, CEO of the World Wildlife Fund. "Companies still thinking about the environment as a social responsibility rather than a business imperative are living in the dark ages,” he told an audience at the Business School’s annual von Gugelberg Memorial Environmental Lecture. Resource: News Article
	Good Business Karma Patagonia Inc. founder and owner Yvon Chouinard offered his Stanford audience a slew of counterintuitive business practices that have helped make his apparel company a success. Resource: News Article
	The High Price of Global Warming Business school is not the usual venue for discussing global warming, but Jacques Dubois, chairman of reinsurance giant Swiss Re America Holding Corp., believes that it ought to be. Resource: News Article
	Business Can Drive Demand for Organics Gary Hirshberg, CEO of organic foods product company Stonyfield Farm, speaks about the role of business in influencing sustainability, citing the rise of organic foods as evidence of the power of the market to help solve challenging social and environmental problems. Resource: News Article
	Design Buildings to Make Oxygen, Not Consume It, Counsels Architect William McDonough Architect and industrial systems designer William McDonough advocates using innovative design to solve major social and environmental problems, such as using buildings to create oxygen as opposed to consuming it. Resource: News Article