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Center for
Social Innovation

Center for Social Innovation

The Science of Getting People to Do Good

[photo - diversity] The Value of "Values Affirmation"

Research shows that modest school interventions can help raise grades and improve health and happiness.

Resource: News Article
[photo - Recycle] How Do You Encourage Recycling?

Recycling programs abound, but people are often lackadaisical about putting plastic, paper, glass, and metal into those bins. How can we get more people to recycle? An intervention recently conducted in Canada is pointing the way, and the message is all about ... well, the messaging.

Resource: News Article
[Video-Remedying Group Disparities in School Achievement] Remedying Group Disparities in School Achievement

Inequalities between socially marginalized and non-marginalized groups have led to poorer school and health outcomes for African Americans, Latino Americans, and other non-Asian ethnic minorities. Although many structural factors contribute to these inequalities, this study examines one psychological factor: concern about social belonging — a sense of having positive relationships with others. 

Resource: Video
[Video-The Effectiveness of Message Framing to Influence Behavior] The Effectiveness of Message Framing to Influence Behavior

Most observers agree that human consumption is on a crash course with the environment. Although recycling programs have been implemented in many cities around the world, people often do not participate as often as they could. This research examines the effectiveness of messages that highlight the negative consequences of not recycling (loss frames) versus those that emphasize the positive consequences of recycling (gain frames) in influencing people's behavior.

Resource: Video
[Video-Using People's Irrationality To Do Good] Using People's Irrationality To Do Good

Identifying effective obesity treatment is both a clinical challenge and a public health priority. Can monetary incentives stimulate weight loss? Leslie John presents a study that examines different economic incentives for weight loss during a 16 week intervention.

Resource: Video
[Video-A Behavioral Science Perspective on Why People Vote] A Behavioral Science Perspective on Why People Vote

The investigation into what messaging motivates people to vote and the effectiveness of facilitating a voting plan during a presidential election.

Resource: Video
The Psychology Around Voter Turnout

Researchers applying psychology to the realm of politics are finding that giving voters a few strategic nudges can push far more people in the direction of polls on election day.

Resource: News Article