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Nonprofit management is presented with the challenge of adjusting to constant developments in technology and social media. To cope, leaders learn to use a network mindset. In this audio lecture, author and social media guru Beth Kanter presents ways nonprofit organizations can develop a networking mindset. These hard-won lessons are based on her own and others’ experiences within nonprofits and successful social media campaigns. Speaking at the Stanford Social Innovation Review’s Nonprofit Management Institute, Kanter focuses on best practices for utilizing professional relationships and the steps organizations can take to develop a network model.
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media and, in 2010, she co-authored The Networked Nonprofit with Allison Fine, which received Honorable Mention for the Terry McAdams Book Award. Kanter has worked in the nonprofit sector for over 30 years. She has served in technology, training, capacity building, evaluation, fundraising, and marketing. Kanter was named one of the most influential women in technology by Fast Company and was one of Business Week’s “Voices of Innovation for Social Media.” She is also a visiting scholar for social media and nonprofits at the David and Lucile Packard Foundation. Her second book, Measuring the Networked Nonprofit, co-authored with KD Paine, was published in October 2012.