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Change lives. Change organizations. Change the world.
This course examines health care businesses and how they use technology (primarily biotechnology, medical technology, and information technology) to improve patient outcomes and manage costs. Case studies examine how innovators finance and manage new product development and develop their marketing, communication, and sales strategies.
They also explore how providers determine whether to adopt a new technology, and the kinds of organizational changes new technology may necessitate.
Finally, they look at how payers make reimbursement and coverage decisions and manage the added costs of new technologies.
Students gain an in-depth understanding of how new technologies get developed and commercialized in health care, and how the whole health care value chain adapts to these new technologies. Interviews, panel discussions, and guest lecturers from leading industry players (including senior executives from top biotech, medical device, insurance and venture companies) supplement the case discussions.
This elective course is offered to all Stanford GSB and Sloan students. Current students, please check MyGSB for more information.