Gaming for the Greater Good

Molly Kittle, Head of Client Services, Bunchball
Nicole Lazzaro, Founder and President, XEODesign, Inc., and Game Industry Consultant
Mark Nelson, Researcher, Stanford Persuasive Technology Lab
Byron Reeves, Professor, Department of Communication, Stanford University
Chris Hollenbeck, Partner, Granite Ventures
Published: March 16, 2011

Today, we spend over three billion hours a week playing online games. Games are engaging; they provide us with a sense of satisfaction and a chance to be part of something bigger than ourselves. What would happen if we applied these same dynamics to real world challenges? Learn how game thinking can be used to engage and empower participants to solve large-scale business, social, and educational challenges.

This panel was part of the 2011 GSB Entrepreneurship Conference.