EPNL Next Step

image: EPNL Next Step
In April 2009, the Center for Social Innovation hosted the EPNL Next Step conference. This event was designed exclusively for graduates of the Stanford Executive Program for Nonprofit Leaders (EPNL) and EPNL Arts to build on their EPNL experience and lead a more effective nonprofit. Registration for this event is closed.

Agenda

April 3, 2009

8:00-5:30:
Class and working sessions
Evening networking reception and dinner

April 4, 2009

8:00-4:30:
Class and working sessions


Conference themes
  • Leadership: Building Consensus and Managing Change
  • Strategy: Real-world challenges and solutions in implementation
  • Management: Balancing social and economic objectives
  • Social Innovation: New trends in social innovation for nonprofit leaders
  • Social Networks: Leveraging your networks for amplified impact

April 3, 2009

8:00-9:00 a.m.

Registration and Continental Breakfast

9:00 – 9:15 a.m.

Welcome to EPNL Next Step

Professor James A. Phills, Director of the Center for Social Innovation, Stanford Graduate School of Business

9:15-10:15 a.m.

New Trends in Social Innovation for Nonprofit Leaders

James A. Phills, Director of the Stanford Center for Social Innovation and Professor of Organizational Behavior, Stanford Graduate School of Business

What are the latest trends in social innovation for nonprofit leaders? Professor James Phills explains why most of today’s innovative social solutions cut across the traditional boundaries separating nonprofits, government, and for-profit businesses. As nonprofit leaders, you will explore the opportunities provided by these approaches.

10:30-12:30 a.m.

Building Consensus in Multi-Stakeholder Groups

Sam Kaner, Executive Director of Community at Work, Organizational Development Consultant to the Stanford Center for Social Innovation

Sam Kaner’s writing on collaboration has influenced two generations of leaders who want to put inclusive, participatory values into practice in their organizations. This session provides a fast-paced overview of some of Mr. Kaner’s key insights on group dynamics, consensus building, and the role of leader in participatory meetings. This presentation combines lecture, group discussion, and small-group interactions that encourage you to apply his concepts to your own real-life situations. You’ll come away with a fresh perspective, and some tools you can use right away.

12:30-1:30 p.m.

Networking Lunch

1:30-5:30

Faculty and Peer Roundtables on Strategy: Real World Challenges and Solutions in Implementation

Led by James A. Phills (confirmed) and Chip Heath (tentative), Professors of Organizational Behavior, Stanford Graduate School of Business

The “Jim and Chip Show” with Professors Jim Phills and Chip Heath (tentative) is back, and better than ever. Debrief with your EPNL professors and peers about the challenges and opportunities you face with strategy implementation. The speakers will encourage you to explore what’s worked, what hasn’t worked, and how you can use essential frameworks to put into place an actionable strategic plan for your organization.

5:30-6:15 p.m.

Networking Reception

6:15-8:00 p.m.

Dinner with EPNL Next Step Faculty and Peers

April 4, 2009

8:00-9:00 a.m.

Continental Breakfast

9:00 – 10:00 a.m.

Social Innovation: An Interdisciplinary Approach

Professor James Patell, Hoover Professor of Public and Private Management, Co-director of the Product Realization Network.

Students are changing the world one class at a time in a multi-disciplinary course taught across the Graduate School of Business, the School of Engineering, and the Hasso Plattner Institute of Design at Stanford; the latter is otherwise known as the D School. In this popular two-quarter sequence called Entrepreneurial Design for Extreme Affordability, teams of graduate students apply design, engineering, and business skills to create comprehensive solutions to problems faced by the world's poor. Learn about the innovative ways they are solving some of the world’s most vexing social problems with limited resources and an entrepreneurial spirit.

10:30 – 12:00 a.m.

Balancing Social and Economic Objectives

Bill Barnett, Professor, Professor of Business Leadership, Strategy, and Organizations, Stanford Business School (tentative)

Join Professor Bill Barnett for a case study style session on balancing social and economic objectives. Explore frameworks for understanding how organizations can strike a balance between social and economic objectives while managing complex stakeholder relationships. This interactive session will use the case study as a springboard for discussion about real world issues you and your EPNL peers face managing your own nonprofits.

12:00 – 1:20 p.m.

Networking Lunch

1:20 – 2:40 p.m.

Best Practices for Maximizing the Social Impact of your Nonprofit

Heather McLeod Grant, author, speaker, and consultant to high-impact organizations and Advisor to the Stanford Center for Social Innovation

Now more than ever, nonprofit leaders need to know how to maximize their social impact—and leverage the resources that they have. This interactive session draws upon the recent widely acclaimed book Forces for Good: The Six Practices of High-Impact Nonprofits by Heather McLeod Grant (presenter) and Leslie Crutchfield. Based on four years of research, this session will provide a brief overview of each of the six practices and explain how they can be valuable tools for increasing your impact. Additionally, Ms. Grant will provide a more in-depth review of several practices: building leadership and capacity, and nurturing nonprofit networks.

3:00 – 4:20 p.m.

Two Part Session:

I. Emerging Trends in Philanthropy II. Managing (and Finding Opportunities) in Tough Economic Times

Peter Hero, Senior Fellow, teacher, and author, Stanford Center for Social Innovation. Former President and CEO of the Community Foundation of Silicon Valley

Mr. Hero will discuss what he sees as emerging trends in philanthropy generally and in donor attitudes, motivations and behavior specifically based on his recent experience as president of one of the country’s largest community foundations. He will also provide insights into the current economic downturn and its impact on both nonprofit organizations and donors.

4:20 – 4:30 p.m.

Wrap up

Speakers

image: James A. Phills

William Barnett

Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations Director of the Center for Global Business and the Economy, Stanford Graduate School of Business

William Barnett studies competition among organizations and how organizations and industries evolve over time. He has studied how strategic differences and strategic change among organizations affect their growth, performance, and survival. This research includes empirical studies of technical, regulatory, and ideological changes among organizations, and how these changes affect competitiveness over time and across markets. His studies span a range of industries and contexts, including organizations in computers, telecommunications, research and development, software, semiconductors, disk drives, newspaper publishing, beer brewing, banking, and concerning the environment.

William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at the Graduate School of Business, Stanford University. He received his PhD in Business Administration from the University of California, Berkeley in 1988. In 1991, Barnett came to the Stanford Business School as an Assistant Professor. He became an Associate Professor in 1994 and received tenure in 1996, and has been a full professor since 2001. Barnett has also twice been a Fellow at the Center for Advanced Study in the Behavioral Sciences, and is a Senior Fellow at the Woods Institute for the Environment at Stanford University. He also serves as Co-Director of the Executive Program in Strategy and Organization and Co-Director of the High-Potentials Executive Program.

image: Heather McLeod Grant

Heather McLeod Grant

Author, speaker, and consultant to high-impact organizations
Advisor to the Stanford Center for Social Innovation

In addition to her work at Stanford and as an advisor to the Stanford Center for Social Innovation, Heather McLeod Grant is a published author and speaker and a senior consultant to the Monitor Institute. She is the co-author of Forces for Good: The Six Practices of High-Impact Nonprofits, which was named a top ten book of 2007 by the Economist. She is a former McKinsey & Co. consultant and a co-founder of Who Cares, a magazine for young social entrepreneurs published from 1993-1999. Ms. Grant has more than 15 years of experience in the social sector, and consults with leading philanthropic and nonprofit institutions. She teaches at Stanford, and speaks and presents widely at industry conferences on social entrepreneurship, nonprofit leadership and strategic philanthropy. She has been published in the NewYork Times, the American Prospect, and Alliance, and has appeared on CNN and NPR. She serves on the advisory boards of the Stanford Social Innovation Review and the National Civic League. She holds an MBA from Stanford and an AB from Harvard University, and resides in the Bay Area with her husband and daughter.

image:Chip Heath

Chip Heath

Professor of Organizational Behavior, Stanford Graduate School of Business

Chip Heath’s research examines why certain ideas--including urban legends, folk cures, “Chicken Soup for the Soul” stories and business strategy myths —survive and prosper in the social marketplace of ideas. A few years back Professor Heath designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. The material from that course, “How to Make Ideas Stick,” has been taught to hundreds of students including managers, teachers, nonprofit leaders, doctors, journalists, venture capitalists, product designers, and film producers.

He is the coauthor (along with his brother, Dan) of Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007.

His research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, Business Week, Psychology Today, Vanity Fair, NPR, and a National Geographic television show.

He has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his BS in industrial engineering from Texas A&M University and his Ph.D in psychology from Stanford.

[Faculty Profile]
image: Sam Kaner

Sam Kaner

Executive Director of Community at Work
Organizational Development Consultant to the Stanford Center for Social Innovation

Sam Kaner, Ph.D., is regarded as one of the nation's leading experts on consensus decision-making. His classic text, Facilitator’s Guide to Participatory Decision-Making is an international bestseller, now in its 18th printing. Mr. Kaner was named as one of the world’s leading experts in collaboration by the International Association of Facilitators, and in 2005 AmericaWest Airlines honored Sam as one of America’s best consultants. He has been the Organizational Development consultant for the Center for Social Innovation since 2005. Mr. Kaner’s other public service clients have included the World Bank, the United Nations, March of Dimes, Special Olympics, Omidyar Network, Annie E. Casey Foundation and more than 200 other foundations, social enterprises, schools, university centers, social service programs and government agencies. His corporate clients have included VISA International, Charles Schwab and Co., Hewlett-Packard Co. and PriceWaterhouseCoopers. Since 1987, he has been executive director of Community At Work, a San Francisco-based consulting firm that specializes in strategic collaboration.

image: James PatellJames Patell

Hoover Professor of Public and Private Management, Co-director of the Product Realization Network.

James Patell's research and teaching interests center on business process and product design, operations management, manufacturing, and cost accounting. At Stanford since 1975, Mr. Patell is a popular and demanding teacher who has authored numerous articles in accounting.

As Associate Dean for Academic Affairs at the Graduate School of Business from 1985 to 1991, James Patell redesigned and revitalized the public management program, which focuses on government, nonprofit organizations, and public service. He is currently Co-director of the Product Realization Network at Stanford, a cooperative research and educational program involving the business and engineering schools, together with industrial partners. He is also a founding faculty member of the Hasso Plattner Institute of Design at Stanford. In 1998 he received the MBA Distinguished Teaching Award, and in 2007 he was awarded both the Robert T. Davis Faculty Award for Lifetime Achievement in the Graduate School of Business and the Miriam Aaron Roland Award for Volunteer Service at Stanford University.

[Faculty Profile]
image: James A. Phills

James A. Phills

Professor of Organizational Behavior, Stanford Graduate School of Business
Claude N. Rosenberg Jr. Director of the Center for Social Innovation

Professor Phills specializes in the emerging area of social innovation--in particular, exploring the growing exchange of ideas, talent, capital, and values across sector boundaries and the shifting roles of business, government, and nonprofits in solving social problems. With a background in sociology and psychology, he has also studied learning at the group, organizational, and societal levels. He published Integrating Mission and Strategy for Nonprofit Organizations, a book that applies and adapts the core body of general management knowledge about mission, strategy, and execution to help nonprofit leaders deal with the special challenges they face.

Professor Phills is the first appointee to the Claude N. Rosenberg Jr. Directorship of the Center for Social Innovation. He developed and directs many of the Center's executive education programs including the Executive Program for Nonprofit Leaders, the Executive Program for Nonprofit Leaders–Arts, Strategy for Nonprofit Organizations, and the Executive Program for Philanthropic Leaders. He is academic editor of the Center's journal, Stanford Social Innovation Review, and also teaches MBA courses on nonprofit strategy and social entrepreneurship. Prior to joining the Graduate School of Business, he was on the faculty at the Yale School of Management.

[Faculty Profile]

Rates

This non-residential 2-day program includes your tuition, two breakfasts, two lunches and one dinner:

  • Early Bird rate until March 2, 2009: $695
  • Nonprofit rate starting March 3, 2009:$795

Location & Accommodations

image: Location & AccommodationsThis non-residential two-day program will be held at the Stanford Business School’s Schwab Residential Center and the business school classrooms, state-of-the-art facilities located on Stanford University's campus.

Stanford is conveniently located between two major airports—25 miles south of San Francisco International Airport and 20 miles north of San Jose International Airport.

The campus and surrounding areas offer a myriad of opportunities for recreation and sightseeing. World-class shopping and dining are located only a mile away. A half hour drive north brings you to San Francisco. A two hour drive south brings you to Carmel, where you can take in breathtaking views of the Pacific Ocean. To find out more, visit Stanford's Visitor Information Services.
Suggested Accommodations

image: sheratonSheraton Palo Alto
650.328.2800
625 El Camino Real, Palo Alto

We reserved a block of rooms for attendees at The Sheraton Palo Alto from April 13 to April 5, 2009. Rooms are provided at a discounted rate of $119 per night. Reserve a room now.

We will be offering a complimentary conference shuttle service to and from Stanford Business School EPNL Next Step Conference from the Sheraton Hotel at the beginning and end of each day’s sessions. Exact shuttle times and details TBA.

  • Stanford Terrace Inn
  • 650.857.0333
  • 531 Stanford Avenue, Palo Alto
  • Rates start at $160.00
  • Creekside Inn
  • 650.493.2411
  • 3400 El Camino Real, Palo Alto
  • Rates start at $169.00
  • Stanford Park Hotel
  • 650.322.1234
  • 100 El Camino Real, Palo Alto
  • Rates start at $215.00
  • Crowne Plaza Cabana
  • 650.857.0787
  • 4290 El Camino Real, Palo Alto
  • Rates start at $269.00
  • The Cardinal Hotel
  • 650.323.5101
  • 235 Hamilton Avenue, Palo Alto
  • Rates start at $90.00
  • Westin Palo Alto
  • 650.321.4422
  • 675 El Camino Real, Palo Alto
  • Rates start at $329.00
  • Garden Court Hotel
  • 650.322.9000
  • 520 Cowper Street, Palo Alto
  • Rates start at $290.00

Directions

Many options for navigating the San Francisco Bay Area exist, including renting a car, taking a cab or shuttle, or taking public transportation.

Airports
The Stanford Campus is roughly equidistant from San Jose (SJC) and San Francisco Airports (SFO). Oakland Airport (OAK) is a third option and is also nearby.
San Francisco International Airport (SFO): 21 miles north of Stanford. Allow 60 minutes travel time.
San Jose International Airport (SJC): 17 miles south of Stanford. Allow 45 minutes travel time.
Oakland International Airport (OAK): 30 miles north of Stanford. Allow 75 minutes travel time.

Rental Cars
Renting a car is a convenient way to travel from the airport to the Stanford Campus and around the San Francisco Bay Area.

  • Alamo Rent A Car: 800.462.5266
  • Avis Rent A Car: 800.917.2847
  • Budget Rent A Car: 800.446.3964
  • Dollar Rent A Car: 800.800.4000
  • Enterprise Rent-a-Car: 800.736.8222
  • Hertz: 800.654.3131
  • National Car Rental: 800.227.7368
  • Thrifty Car Rental 800.THRIFTY (800.847.4389)
Taxicabs and Airport Shuttles

Traveling from local airports to Stanford by taxicab can be expensive, and we do not recommend it. Cabs can easily be used for traveling to and from the Stanford campus within Palo Alto. A number of private companies also provide shuttle transportation from airports to the Stanford campus.
Fares from Airports to Stanford Campus

  • From San Jose Airport (SJC): Taxicab: ~$45. Airport shuttle: ~$29.
  • From San Francisco Airport (SFO): Taxicab: ~$90. Aiport shuttle: ~$25. Taxis that serve San Francisco Airport are San Francisco city taxis that often charge double rate to travel south to the Stanford campus.
  • From Oakland Airport (OAK): cost is prohibitively expensive as the airport is approximately 30 miles from campus.
Palo Alto Taxi Cab Companies
  • A-A Yellow Cab:650.568.9966
  • AAA Yellow Cab:650.361.1234
  • Stanford Yellow Cab:650.321.3535
  • Yellow Cab USA:650.839.1234
  • Yellow Checker Cab:650.328.3322
Airport Shuttle Companies
  • South & East Bay Airport Shuttle:1.800.548.4664
  • SuperShuttle:1.800.BLUEVAN

Public Transportation
Local public transit options include bus, train, shuttles, and light rail.
The local transit hub for bus and train services is the Palo Alto Station, located next to the main entrance to campus near the intersections of Palm Drive, University Avenue, and El Camino Real.
The Stanford Marguerite Shuttle, the University’s free shuttle bus, provides service from the Palo Alto Station to locations on campus.
If you are traveling from San Francisco or San Jose, the CalTrain is your most convenient option. A one-way trip from San Francisco takes approximately one hour. A one-way trip from San Jose takes approximately 40 minutes. The CalTrain also connects with stations and shuttles serving the San Francisco and San Jose International Airports.

Driving Directions to the Stanford Campus
From San Francisco Airport (SFO)
Allow 60 minutes travel time. Drive south on Highway 101 (Bayshore Freeway). Take the Embarcadero Road West exit. Continue on Embarcadero Road for approximately two miles. When you cross El Camino Real, you enter the University campus; Embarcadero Road becomes Galvez Street. Stay in the left lane as the road forks to the right. At the stop sign, turn right onto Campus Drive. The entrance to the Galvez Field parking lot will be immediately on your right. Follow signs directing you to walk to the Stanford Graduate School of Business.

From San Jose Airport (SJC)
Allow 45 minutes travel time. Drive north on Highway 101 (Bayshore Freeway) and exit at Embarcadero Road West. Follow the directions shown above. From Highway 280 North & South: Exit Sand Hill Road east toward Stanford. Continue east, turning right at the traffic light on Stock Farm Road. Turn left at the second stop sign onto Campus Drive West. Continue around Campus Drive West and cross Palm Drive; the road becomes Campus Drive East. The entrance to the Galvez Field parking lot will be on your left, immediately before you reach the stop sign at Galvez Street. Follow signs directing you to walk to the Stanford Graduate School of Business.

From El Camino Real, Heading South
Exit El Camino Real at University Avenue. Turn toward the hills (away from the center of Palo Alto). As you enter Stanford, University Avenue becomes Palm Drive. Go through one traffic light, and turn left onto Campus Drive at the first stop sign. The entrance to the Galvez Field parking lot will be on your left, immediately before you reach the stop sign at Galvez Street. Follow signs directing you to walk to the Stanford Graduate School of Business.

From El Camino Real, Heading North
Turn left at the intersection of El Camino Real and Galvez Street/Embarcadero Road, by the football stadium. Keep to the left until you pass the fork. At the stop sign, turn right onto Campus Drive. The entrance to the Galvez Field parking lot will be immediately on your right. Follow signs directing you to walk to the Stanford Graduate School of Business.

Parking on Stanford
Campus Parking at Galvez Field is free. If you park elsewhere, please check parking signs carefully and note that most parking is monitored Monday through Friday, 8 a.m. to 4 p.m.

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