Today's consumer has more knowledge about environmental sustainability and cares about buying clothing brands that provide transparency in this regard. In this panel discussion at the New School in New York, fashion industry experts discuss the green design initiative, sharing valuable business models they've introduced. Looking at challenges such as dyeing and toxicity, they consider the value of low-impact dyes and the adoption of organic cotton and hemp.
Marci Zaroff is the creative inspiration of Under the Canopy. Having earned a finance and marketing degree from the University of California at Berkeley's Haas School of Business, she spent six years as a licensed financial manager while creating a natural/organic foods catering service. She then founded and ran Gulliver's Inc. in midtown Manhattan, a living and learning center with a retail store, an Aveda Concept Spa and Salon and an organic foods cafe. She was also the publisher and chief editor of Macrocosm Magazine, a 92-page national bi-monthly wellness publication, and the founder of Sierra Natural Resources, an international exporter of natural products and services. Early in 1996, she coined and trademarked the term "ECOfashion®" and the concept of Under the Canopy® was born.
Helen Job is currently the US editor for www.wgsn.com, the leading global trend forecasting service providing online research, trend analysis and industry news to the fashion, design and style industries. As editor, Job directs coverage of the influential youth/junior market ages 8-24. She also works with a firm network of style setters and tastemakers throughout the industry to predict future trends in fashion, music, sport, and entertainment. Originally from the UK, she came to New York in 2004 with a background in consumer fashion magazines and four years of trend tracking at WGSN headquarters under her belt. Her expertise is widely recognized and she has been featured as a trends expert in international publications including The New York Times, The Wall Street Journal, Fashion Week, Star Girl, Bliss, and Shout magazines and has appeared on ABC and NBC news.
Scott Hahn is the co-founding partner of Loomstate, a cutting-edge fashion label offering organic denim jeans and located in the United States.
As fashion director of the most forward-thinking big store in the city, Julie Gilhart is responsible for feeding customers a constant diet of the new. She does this by trekking to designers’ studios and then championing those she thinks have the proper balance of real design skill and luxury. She has promoted Alber Elbaz, Proenza Schouler, Olivier Theyskens, Goyard, and Project Alabama, to name a few. And with Barneys expanding across the country, Gilhart’s effect is going national.
Alice Demirjian received her bachelor's in apparel marketing from the University of Massachusetts. She also holds a masters of science degree in fashion studies with a marketing concentration from Philadelphia College of Textiles and Science. Demirjian is a Visual Specialist at Reebok International, coordinating and executing a visual merchandising and marketing program. While completing her graduate degree, she worked in merchandising at Urban Outfitters in Philadelphia for the women’s buying team. She was also the director of marketing at DPI, 2000, an event and advertising agency. She worked on creative campaigns and focused on developing marketing opportunities while cultivating new channels for business. Demirjian currently teaches full time at Parsons while working on freelance marketing projects, consulting and visual merchandising.