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Nonprofit management has its most severe test under conditions of a natural disaster. Stanford professor of surgery, Paul Auerbach, found that out first hand when he and the Stanford Emergency Medicine rapid response team flew to Haiti to help victims of the January 2010 earthquake. In this university podcast, Auerbach shares how he and his team of doctors and nurses coordinated medical and logistical efforts with NGOs, the military, medical volunteers, and other organizations to create a functional hospital operation that was able to treat patients and save lives. He provides lessons for leaders and supply chain professionals about just what is needed in a disaster to help victims most effectively. Auerbach spoke at the fourth annual Socially and Environmentally Responsible Supply Chain Conference convened by the Global Supply Chain Management Forum and the Center for Social Innovation at the Stanford Graduate School of Business.
Paul S. Auerbach, M.D., is professor of surgery in the Division of Emergency Medicine at Stanford University. Former chief of emergency Medicine at Stanford University and Vanderbilt University, Auerbach is one of the world’s leading authorities on emergency medicine and is the world’s leading authority on wilderness medicine. A graduate of Duke University School of Medicine, Auerbach is editor of Wilderness Medicine and author of Medicine for the Outdoors, Field Guide to Wilderness Medicine, Diving the Rainbow Reefs, and Management Lessons from the E.R. Auerbach is founder and past president of the Wilderness Medical Society and editor emeritus of Wilderness and Environmental Medicine. He is a recipient of the Outstanding Contribution in Education Award from the American College of Emergency Physicians, DAN America Award, NOGI Award from the Academy of Underwater Arts and Sciences, Diver of the Year from Beneath the Sea, and DAN/Rolex Diver of the Year.