The swing of public compassion toward the most recent headline-grabbing crises – the tsunami in Asia, the hurricanes along the Gulf of Mexico, the earthquake in Kashmir – has left many nonprofits in the lurch. Even as emergency- related private giving in the United States soared to unparalleled levels – $1.8 billion for the tsunami, $3.1 billion for Hurricane Katrina, $130 million for the Kashmir earthquake1 – many other organizations, large and small, felt the pinch of a sudden stinginess. Services began to suffer, and so did their clients.
Chrill Care Inc., a community agency that helps low-income, frail, and disabled adults in Essex County, N.J., with their housekeeping, meal preparation, and shopping, is one nonprofit that suffered a steep drop in donations following the big ... Read more
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