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Change lives. Change organizations. Change the world.
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Imagine a world of environmental sustainability in which every waste is food, factories release oxygen into the atmosphere, and supermarkets provide shoppers with edible shopping bags. In this audio lecture given at the Center for Social Innovation, hear about such a world, which architectural leader William McDonough is working to create. McDonough urges his audience of Stanford Graduate School of Business students to think outside the business box when designing industrial and commercial processes, services, or products. Outlining the fundamental design principles used at his firm, he shows that a business strategy aiming for environmental sustainability can be economically viable.
William McDonough is a world-renowned architect and designer, and winner of three U.S. presidential awards in the sustainable development field. In 1999, Time magazine recognized him as a "Hero for the Planet." McDonough is the founding principal of William McDonough + Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the United States and abroad. He is also the cofounder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.