Changing Behaviors and Changing Policies: Sheena Iyengar

Sheena Iyengar, Professor of Business, Columbia Business School
Published: June 03, 2011
Topics: Healthcare

Sheena Iyengar, Professor of Business at Columbia University's Business School, shares research and discoveries about how and why people make the choices they do, relating her findings specifically to the healthcare field. She speaks on changing behaviors and changing policies at the 2011 GSB Healthcare Summit.