2011 Stanford Healthcare Summit

Speaker(s): 
B.J. Fogg, Director, Persuasive Tech Lab
Published: August 09, 2011
Topics: Arts, Culture, And Religion, Healthcare

Behavior change is a step-by-step process, and psychologist and innovator Dr. BJ Fogg guides designers and researcher with “The Behavior Wizard,” which maps routes to the 15 ways to achieve behavior change. With specific health targets, whether it be to “eat quinoa for the first time” or “to stop smoking permanently,” his model outlines techniques to stop or decrease behaviors that are unhealthy or start or increase more healthful habits. He speaks in the 2011 Global Health Series organized by the Stanford Global Health Center in partnership with the Stanford Graduate School of Business.

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Download  27 minutes, 12.4mb, recorded 2011-05-11
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